“Marketing is not an event, but a process, it has a beginning, a middle, but never an end...” Author unknown

The Blog

4 Reasons to OUTSOURCE your Marketing Function
Posted at 09:08 PM on 20 Jun 2011 under Marketing

In spite of cost-cutting, Marketing is still a vital part of the business strategy.
Here are 4 simple reasons to OUTSOURCE this vital business function:

1. Money Talks

Let’s face it - we all want almost everything for almost nothing.
So, instead of paying a full time employee, who will more than likely be a junior and who needs a salary, medical aid, pension AND time off, why not OUTSOURCE to a professional outfit who can do the job in half the time and at half the cost (well…almost!)

2. Experience it all

There’s no need to choose between experience OR theory. Unfortunately though, that is often what companies have to do when it comes to finding resources in Marketing. By OUTSOURCING to a company who understands the importance of both experience AND knowledge, you can have it all.

3. Laborious labour relations

Yes, we all cringe when it comes to terms such as labour issues and the threat of possibly being taken to the CCMA or the like. Companies waste so much time and money in dealing with all sorts of unnecessary labour relations issues, whereas if you OUTSOURCE your Marketing, at least that’s one department you don’t have to worry about.

4. Focus on what you do best

You have a business to run. You don’t need to be handling calls from advertising sales people, planning product launches, preparing mailers or even designing a brand strategy. Do what you do best, and let us do what we do best: OUTSOURCED Marketing for your company.

It’s really that simple - so what are you waiting for?

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