"Marketing is not an event, but a process, it has a beginning, a middle, but never an end...” Author unknown

The Blog

Run, jump and…CRAWL!
Posted at 12:17 PM on 20 Jul 2010 under Marketing

Companies need to realize that an effective brand doesn’t just translate into a logo or company slogan. It’s the way in which your company is portrayed to the market – your potential customers, investors, and even competitors. It’s how your receptionist answers the phone, your delivery person delivers a package and how your sales team interacts with clients. It’s about living the brand. It’s about brand pride.