"Marketing is not an event, but a process, it has a beginning, a middle, but never an end...” Author unknown

The Blog

A new take on Marketing?
Posted at 10:34 PM on 31 May 2009 under Marketing

Gone are the days when Marketing is when you, the Marketer, tell the customer or potential customer what you want to tell them. Full stop.

We are all aware (and guilty) of the countless ways traditional Marketers have conducted this type of communication – TV ads, print mail shots, telemarketing, billboards, SMS messaging – the list goes on. But there is one flaw with this – it’s ONE-WAY COMMUNICATION

The DIFFERENCE between Marketing and Sales - Is it even a question?!
Posted at 08:12 AM on 26 May 2009 under Marketing

If only you knew how often I was asked this question! Well I suppose I shouldn’t get upset because the term ‘Sales and Marketing’ is commonly used in the market-place. Still, there are so many academic versions to answer this question, but I’m not going to bore you with the text book literature now!