Deepsmart

Company Announcement - Deepsmart introduces new division

Posted at 03:08 PM on 19 Feb 2010 under News

Deepsmart Consulting, a specialist marketing consultancy have introduced a new division within the company.  This arm will focus on business analysis and strategic planning processes for clients.

“Often companies lose focus by implementing short-term marketing activities in a hurry, due to the current pressurized environments in which we are all operating, but don’t consider proper analysis and planning before they actually activate their strategies”, says Karen van Diggelen, CEO of Deepsmart Consulting.

‘He who fails to plan, plans to fail’, Proverb

Posted at 01:48 PM on 04 Feb 2010 under Marketing

We’ve all heard this quote before, but how often do we really put planning into practice?

DEEPSMART Newsletter September 2009

Posted at 03:23 PM on 14 Sep 2009 under News

Identifying the right Target Market is more important than, well, anything really.

Posted at 02:15 PM on 20 Jul 2009 under Marketing

I cannot believe how often this is overlooked or badly managed. A business CEO with interests in cycling suddenly sponsors a professional cycling team when, really, none of the cycling-watching market would ever actually buy a false nail kit. “And 3rd on the stage from Knysna to George today was the Allure, Do It Yourself Nail Kit Team.”

Customer Information Databases – Pro or Con?

Posted at 01:16 PM on 06 Jul 2009 under Marketing

A Customer Information Database (aka a Customer Relationship Management system, or CRM), has to be the bane of every Marketer’s life. But there is one thing worse – it’s NOT having one!

But does everyone understand the importance of a customer database and do we actually care whether our customers prefer watching rugby over wrestling, when their birthday is or what all their contact details are? I mean, every sales person has their customers’ mobile number programmed into his or her blackberry and they know exactly how to get to their customers’ offices. So what’s the big deal I hear you ask?

A new take on Marketing?

Posted at 10:34 PM on 31 May 2009 under Marketing

Gone are the days when Marketing is when you, the Marketer, tell the customer or potential customer what you want to tell them. Full stop.

We are all aware (and guilty) of the countless ways traditional Marketers have conducted this type of communication – TV ads, print mail shots, telemarketing, billboards, SMS messaging – the list goes on. But there is one flaw with this – it’s ONE-WAY COMMUNICATION